Super Bowl Reportedly Generated $170M in In-Game Brand Exposure
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Super Bowl Reportedly Generated $170M in In-Game Brand Exposure
maxbeatty – Max Beatty
🎮🥽 January Recap: $661M Raised In Sports Tech. 80% Came from Metaverse/NFT Startups. Adidas Bets on AR Contact Lenses. AO & Serena Bet on NFT Space.
Elevate & Hive: In-Game Sponsors Generate $170M in Equivalent Media Value in Super Bowl LVI Telecast - Elevate
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🎮🥽 January Recap: $661M Raised In Sports Tech. 80% Came from Metaverse/NFT Startups. Adidas Bets on AR Contact Lenses. AO & Serena Bet on NFT Space.
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