TV and Streaming Ad Measurement Events
Why Marketers Should Start Thinking & CTV When They Think Super Bowl (And Sports in General) – Advertising Week
TSN To Deliver Augmented Broadcasts of NFL Playoffs, Super Bowl LVII on TSN+
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers - Digiday
Super Bowl viewership up six percent in Canada
Super Bowl 57 Draws 115 Million, Most-Watched Big Game Ever
Super Bowl LVII attracts 17.3M Canadian viewers across Bell Media networks - Broadcast Dialogue
The New Standard for TV Ad Measurement
The Future of the Super Bowl Ad: How tech like generative AI is automating TV ad creation & production - CB Insights Research
Why CTV is the next big branding channel for sports advertisers - Digiday
Improve how you plan, buy and measure your CTV campaigns
Watch Super Bowl 2023 in Canada
How Connected TV is Boosting Sports Franchise Valuation - Front Office Sports