NFL TV Ratings: Is the Presidential Race Causing the Decline in Viewership?
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Nielsen: Broadcast Down 6%, Streaming Grows 31.8% 02/16/2023
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NFL Viewership Is Down, But It's Not Because of Trump - The Atlantic
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TV Ratings for Many Sports Are Down. Don't Read Too Much Into It Yet. - The New York Times
NFL plus a tentative response to the decline in traditional TVnScreenMedia
More than a kneeling: Nascar's TV ratings decline is as worrying as the NFL's. Why?, Nascar
