NBC Takes Over Thursday Night Football Amid Promising Signs in TV Ratings - The New York Times
Prime Video averages 15.3M viewers in its NFL season opener for 'Thursday Night Football'
Fewer NFL Viewers Force TV Networks to Give Away Ads - Bloomberg
Thursday Night Football - Wikipedia
NFL Regular-Season Games Rise 2% To Average 16.6M Viewers, Dips With 'TNF' 01/11/2023
's Thursday night football: Why it's a 'long-term play' for the tech giant
Prime Video Inks NFL 'Thursday Night Football' Retail Business Distribution Deal With DirecTV - Media Play News
and the NFL: What Does the E-Commerce Giant's Move into Sports Streaming Mean for Advertisers? - Digital Remedy
Nielsen, Seal 'Thursday Night Football' Ratings Pact; Numbers To Include Out-Of-Home, Twitch And Local TV Viewing – Deadline
Nielsen Won't Incorporate 's Data on 'Thursday Night Football' Viewership - WSJ
's NFL advertisers include Mercedes, DraftKings and Little Caesars