braces NFL advertisers for lower 'Thursday Night Football' ratings than TV
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Thursday Night Football streaming audiences vs linear TV
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The inside story of the most colorful decade in NFL history—pro football’s raging, hormonal, hairy, druggy, immortal adolescence.Between the Immaculate Reception in 1972 and The Catch in 1982, pro football grew up. In 1972, Steelers star Franco Harris hitchhiked to practice. NFL teams roomed in skanky motels. They played on guts, painkillers, legal steroids, fury, and camaraderie.
The Last Headbangers: NFL Football in the Rowdy, Reckless '70s: the Era that Created Modern Sports [Book]
Compensates 'Thursday Night Football' Advertisers
