NFL deal would be 'a win-win for both' Google and NFL, analyst says
Super Bowl Is Over, Now It's Time to See Where NFL Sunday Ticket Will Land - CNET
Live Sports Are the Next Great Battle of the Streaming Wars - The Ringer
The NFL Gets a Shiny New Streaming Partner With Google for 'Sunday Ticket,' But Have We Hit Peak Sports Rights? (Bloom)
What You Need to Know About the First Season of NFL Sunday Ticket on - CNET
Google set to kick off NFL Sunday Ticket on this weekend
NFL Courts Apple, to Give New Life to 'Sunday Ticket' Football - WSJ
Google: TV reaches deal to stream NFL Sunday Ticket
DirecTV to be NFL Sunday Ticket provider for bars, restaurants
NFL Asks Supreme Court to Hear Case That Could Shake Up Live Sports Telecasting – The Hollywood Reporter
NFL 'Thursday Night Football' Debuts on Prime
Three takeaways from Google's NFL Sunday Ticket streaming deal - SportsPro
Sports Media Reacts to NFL Toy Story Broadcast